I CAN follow my future
We all have a little voice inside us. A tiny Mini-Me in our hippocampus reminding us that we can do great things. For the California Community Colleges, we created a campaign focused on bringing that little voice to the forefront through two simple yet powerful words: I CAN. This empowering phrase serves as a reminder to students that they have it within themselves to realize their full potential.
Telenovellas
To educate Latino audiences about financial aid opportunities, we created a series of Spanish Telenovellas. These Telenovellas focused on the parents and caregivers and addressed concerns such as expense, location, investment and how college can provide their children a better life. During the initial media run the Spanish version of the website received a %185 increase in visitors.
